One of the keys to obtain a high position or any position besides, it is necessary to ensure that search engines can properly "crawl" and index your website . This means that you must do everything to make sure that search engines are able to reach each of your pages as easily as possible.
All links within the site are real hyperlinks, hard, which can be easily read and followed by
spiders
All pages of the site should be 2-3 clicks of the homepage
The Hyperlinks
This may seem almost silly, but you'd be amazed at the number of web sites that I encountered during my consultation and analysis of websites and links that have non-compliant. By "non-compliant" I'm talking about links links in JavaScript or Flash animation.
There is nothing inherently wrong with Javascript and Flash, when these technologies are used properly, but the fact is that neither Javascript nor Flash are search engine friendly. Obviously, Google seems best prepared to be able to read and follow links Javascript and Flash. However, nothing indicates that capacity for Yahoo and Live (MSN).
Although Google seems to deal with such links, it is not so sure he does not value this type of link when in a meeting. Remember, most pages well positioned in Google's results are due to the links , so you should make sure each one gets a real value in the eyes of Google.
Be absolutely certain that your links are true hyperlinks (I mean coded links with normal href tags), if you want them to be found, used and taken into account whatever the search engine.
The distance from the home page
Ideally, your visitors and search engines must be able to reach any page of your site in 3 clicks , 2 being preferred. You have more clicks from the home page and the page must be reached, the better the chances are great that search engines do not index this page (or at least, will much longer).
This is why site maps (sitemaps) have become so popular. By using a sitemap, you have the ability to link your homepage to a page that lists the full links to all your pages. Search engines (and visitors) are able to reach any page of your website in less than three clicks.
As mentioned above, all the search engines use link popularity of a page in their algorithms .
In general, the homepage of a website gets the highest link popularity than any other site page. This is because it is she with the most inbound links (backlinks) from other sites. And it is from this page until all pages within the site derive most of their own popularity.
A site plan will provide only part of the popularity of links to pages to which it is bound. To understand, imagine your home as a river, each link from the homepage as a river separating the river. Each river is fed by an equally part of the river. Therefore, only a river will never be able to provide as much water as other rivers the river itself.
The site map is one of these rivers and has its own link popularity depending on the home page, so it will never have the same impact as the home page. However, she will pass some of that value to other pages listed in its contents.
To cope with link popularity, you should try to develop a navigation structure so that even without a sitemap, search engines and visitors are always able to reach any page of your site within 2-3 clicks.
In conclusion
In short, be sure to always use real links throughout your site, so that your navigation structure can achieve any page of your site in less than 3 clicks, site map or not.
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